By Soft Skills NON FINANCIAL INDICATORS are very important in modern world of business .It greatly affect the performance of business ,PESTEL , MODEL is useful for external analysis
P Political factors
E Economic factors
S Social factors
T Technological factors
E Environmental factors
L Legal factors
it is important not to just list PESTEL factors AS this does not in itself tru picture . i, which factors are most likely to change and which ones will have the greatest impact in their own environment. For some such as pharmaceutical companies government regulation may be critical; for others, perhaps firms that have borrowed heavily, interest rate changes may be a huge issue. Managers decide on importance of various factors and way of doing this is to rank and also rate the impact if it did. The higher the change occurring and the greater the impact of any change
P Political factors
E Economic factors
S Social factors
T Technological factors
E Environmental factors
L Legal factors
it is important not to just list PESTEL factors AS this does not in itself tru picture . i, which factors are most likely to change and which ones will have the greatest impact in their own environment. For some such as pharmaceutical companies government regulation may be critical; for others, perhaps firms that have borrowed heavily, interest rate changes may be a huge issue. Managers decide on importance of various factors and way of doing this is to rank and also rate the impact if it did. The higher the change occurring and the greater the impact of any change
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