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By Soft Skills NON FINANCIAL INDICATORS

By Soft Skills NON FINANCIAL INDICATORS are very important in modern world of business .It greatly affect the performance of business ,PESTEL , MODEL  is useful for external analysis
P Political factors
E Economic factors
S Social factors
T Technological factors
E Environmental factors
L Legal factors
 it is important not to just list PESTEL factors AS  this does not in itself tru picture . i, which factors are most likely to change and which ones will have the greatest impact  in their own environment. For some such as pharmaceutical companies government regulation may be critical; for others, perhaps firms that have borrowed heavily, interest rate changes may be a huge issue. Managers  decide on  importance of various factors and way of doing this is to rank  and also rate the impact if it did. The higher the change occurring and the greater the impact of any change
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